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🚀 Get Started in 3 Simple Steps

Transform your customer feedback into actionable insights with ClosedLoop AI. Follow this guide to go from signup to your first AI-generated insights in under 10 minutes.

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Step 1: Sign Up & Create Your Account

  1. Visit the app: Go to https://app.closedloop.sh
  2. Sign up: Click “Get Started” and create your account
  3. Verify email: Check your inbox and click the verification link
  4. Complete profile: Add your name and basic information
Your account includes a free tier with 100,000 credits per month - no credit card required!
During onboarding, you’ll be prompted to add your product’s website URL. This is crucial because:
  • Better insights: ClosedLoop learns about your product features and competitors
  • Accurate attribution: Feedback gets properly categorized and analyzed
  • Product context: AI understands your specific use cases and terminology
How to add your website:
  1. In the onboarding flow, enter your product URL (e.g., https://yourproduct.com)
  2. Or add it later via: Settings → Team → Website
Why this matters: Without your website, ClosedLoop can’t provide product-specific insights and may misinterpret your feedback context.

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Step 2: Connect Your Data Sources

Gong is perfect for analyzing sales calls and customer conversations:
  1. Go to Integrations: Navigate to Integrations in your dashboard
  2. Find Gong: Search for “Gong” in the integrations list
  3. Connect: Click “Connect” and authorize with your Gong account
  4. Configure: Set up which calls to analyze (recommended: all customer-facing calls)
What you’ll get:
  • AI analysis of every sales call
  • Feature requests from customer conversations
  • Competitive intelligence and positioning insights
  • Customer sentiment and pain points

Gong Setup Guide

Detailed Gong integration setup and configuration
Fireflies.ai captures and transcribes your meetings automatically:
  1. Find Fireflies: Search for “Fireflies” in the integrations list
  2. Connect: Authorize with your Fireflies.ai account
  3. Select meetings: Choose which meetings to analyze (customer calls, demos, etc.)
  4. Auto-sync: New meetings will be automatically analyzed
What you’ll get:
  • Meeting transcripts and AI analysis
  • Action items and follow-ups from customer meetings
  • Product feedback from customer discussions
  • Team collaboration insights

Fireflies.ai Integration

Complete Fireflies.ai setup and best practices

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Step 3: Get Your API Keys & Start Building

For CLI and MCP Server access:
  1. Go to API Keys: Navigate to Settings → API Keys
  2. Create new key: Click “Generate New Key”
  3. Name your key: Give it a descriptive name (e.g., “CLI Development”)
  4. Copy the key: Save it securely - you won’t see it again!
Key types:
  • CLI Key: For command-line tool access
  • MCP Key: For AI client integration (Claude, Cursor)
  • Webhook Key: For receiving webhook data
Security: Keep your API keys secure and never commit them to version control. Use environment variables in production.
Install and configure the ClosedLoop CLI:
# Install globally
npm install -g @closedloop-ai/cli

# Configure with your API key
cl config set --api-key your-api-key-here

# Set your product website
cl team website "https://yourproduct.com"

# Test with your first feedback
cl ingest "The new dashboard is confusing to navigate"

CLI Documentation

Complete CLI setup and command reference
For Claude, Cursor, and other AI tools:Claude Desktop:
{
  "mcpServers": {
    "closedloop": {
      "command": "npx",
      "args": ["@closedloop-ai/mcp-client"],
      "env": {
        "CLOSEDLOOP_API_KEY": "your-mcp-key-here"
      }
    }
  }
}
Cursor IDE:
{
  "mcpServers": {
    "closedloop": {
      "command": "npx",
      "args": ["@closedloop-ai/mcp-client"],
      "env": {
        "CLOSEDLOOP_API_KEY": "your-mcp-key-here"
      }
    }
  }
}

MCP Server Guide

Complete MCP server setup and integration

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🎯 What’s Next?

Now that you’re set up, here’s how to get the most value from ClosedLoop AI:

View Your Insights

See AI-generated insights from your connected data sources.

Explore Integrations

Connect more data sources to get comprehensive feedback coverage.

Use the CLI

Automate feedback ingestion and analysis with our command-line tool.

MCP Server Tools

Integrate with AI clients like Claude and Cursor for enhanced workflows.

API Reference

Build custom integrations using our REST API.

Best Practices

Learn how to get the most accurate and actionable insights.

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🚀 Pro Tips

Best first integrations:
  • Gong: If you have sales calls with customers
  • Typeform: If you collect customer surveys
  • Slack: If your team discusses customer feedback
  • Zendesk: If you have a support system
These provide the richest customer insights and are easiest to set up.
For better AI analysis:
  1. Add your website: Helps AI understand your product
  2. Set up routing rules: Direct feedback to the right teams
  3. Configure categories: Organize insights by product area
  4. Set up alerts: Get notified of critical feedback

Settings Guide

Complete configuration and customization guide
Track your success:
  • Weekly insight reviews: Check your dashboard regularly
  • Team alignment: Share insights with product and engineering teams
  • Action tracking: Follow up on insights with product changes
  • ROI measurement: Track how insights drive product improvements

Analytics & Reporting

View detailed analytics and performance metrics
Need help? Contact us at support@closedloop.sh or check our comprehensive documentation.