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Data Sources

Data sources are the platforms and tools where your customer feedback originates. ClosedLoop AI connects to 8,000+ data sources across 8 main categories to automatically collect and analyze customer feedback.

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Supported Data Sources

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Call & Meeting Intelligence

Record and analyze customer conversations from sales calls, demos, and meetings.

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Sales & Support Platforms

Capture feedback from customer support interactions and CRM systems.

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Communication & Community

Monitor team communication and community discussions for customer insights.

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Surveys & Forms

Collect structured feedback through surveys and forms.

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Integration Types

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Real-Time Webhooks

Best for: Immediate feedback processing

• How it works: Data sources send updates instantly when new feedback is created
• Examples: Typeform, Slack, Zendesk
• Benefits: Real-time insights, immediate notifications
• Use cases: Live customer support, real-time feedback collection

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Scheduled Sync

Best for: Batch processing and historical data

• How it works: ClosedLoop AI periodically checks for new data
• Examples: Gong, Salesforce, GitHub
• Benefits: Reliable data collection, handles large volumes
• Use cases: Historical analysis, bulk data import

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API Integration

Best for: Custom data sources and advanced workflows

• How it works: Direct API calls to retrieve and send data
• Examples: Custom applications, proprietary systems
• Benefits: Full control, custom logic, advanced filtering
• Use cases: Enterprise systems, custom integrations

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Setting Up Data Sources

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1. Choose Your Integration Method

Webhook Integration (Recommended)

• Fastest and most reliable
• Real-time data processing
• Automatic error handling
• No rate limiting issues

API Integration

• More control over data flow
• Custom filtering and processing
• Better for complex workflows
• Requires more setup

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2. Configure Authentication

Most data sources require OAuth or API key authentication: OAuth (Recommended)

• Secure, token-based authentication
• Automatic token refresh
• No password storage
• Industry standard security

API Keys

• Simple key-based authentication
• Direct API access
• Good for server-to-server communication
• Requires key management

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3. Set Up Data Mapping

Configure how data flows from your source to ClosedLoop AI: Field Mapping

• Map source fields to ClosedLoop AI fields
• Handle different data formats
• Transform data as needed
• Validate data quality

Filtering Rules

• Include/exclude specific data
• Filter by date ranges
• Filter by content type
• Filter by customer segments

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4. Test and Monitor

Initial Testing

• Send test data to verify setup
• Check data quality and formatting
• Validate authentication
• Test error handling

Ongoing Monitoring

• Monitor data flow and quality
• Set up alerts for failures
• Track processing metrics
• Regular health checks

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Data Processing

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Automatic Processing

Once connected, data sources automatically:

1. Collect new feedback as it’s created
2. Normalize data to a consistent format
3. Extract metadata like timestamps and source info
4. Send to AI analysis for insight generation
5. Store results in your dashboard

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Data Quality

ClosedLoop AI ensures high data quality by:

• Validating data before processing
• Cleaning and normalizing content
• Removing duplicates and spam
• Preserving context and metadata
• Handling errors gracefully

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Security & Privacy

Your data is protected with:

• End-to-end encryption in transit and at rest
• Data isolation between customers
• Access controls and audit trails
• Compliance with privacy regulations
• Secure authentication methods

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Popular Integrations

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For Product Teams

Gong + ClosedLoop AI

• Analyze sales calls for product insights
• Identify feature requests from customer conversations
• Track competitive mentions and positioning

Typeform + ClosedLoop AI

• Process survey responses automatically
• Generate insights from customer feedback forms
• Track satisfaction trends over time

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For Support Teams

Zendesk + ClosedLoop AI

• Turn support tickets into product insights
• Identify recurring issues and pain points
• Track customer satisfaction trends

Slack + ClosedLoop AI

• Capture customer feedback from team channels
• Process feature requests from internal discussions
• Monitor customer mentions and sentiment

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For Marketing Teams

HubSpot + ClosedLoop AI

• Analyze customer interactions and feedback
• Track product mentions and sentiment
• Identify upsell and expansion opportunities

Reddit + ClosedLoop AI

• Monitor community discussions about your product
• Track competitive mentions and comparisons
• Identify market trends and opportunities

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Getting Started

Connect Your First Data Source

Set up your first integration in the ClosedLoop AI dashboard

View All Integrations

Browse all 8,000+ supported data sources